Campaign autumn-winter 2019

Fauvism for women

When you hear the word ‘Fauvism’ the first thing you see in your mind’s eye is Matisse. If you like his work, you will love Nathalie Vleeschouwer’s new winter collection too. 

It is a take on the rigid framework of the Fauvists and she has integrated this into her design language, which is softer and more feminine.


A new Fauvism

Bright, almost exclusively primary colours, sharp contrasts instead of transitions, large blocks of colour and simplification. The early twentieth-century Fauvist movement is reflected in a bright, new manner more than a hundred years later in Nathalie Vleeschouwer’s winter collection. She interprets the style in colour blocking silhouettes, allowing solid, contrasting colours to speak for themselves. The prints also refer whimsically to the painter Matisse, the best-known Fauvist and one of Nathalie’s personal favourites. 

Winter is the best season for working with layers, which allows you to play around with different colours even more. The favourite look is a pair of yellow velour trousers, worn with a light blue shirt and a thick green jumper. Or how about light blue trousers, a pink shirt and a green turtle-neck? The result is dynamic and refreshing.


Leopards, flowers and checks

Prints have been the Antwerp-based designer’s trademarks for many years now, and even though this season’s collection mainly features solid colours, prints are certainly not lacking. Leopard prints, checks and flowers: you could call this the Holy Trinity of prints this season, even though you can make devilish combinations with them. Mixing and matching works surprisingly well, but checks are also very strong when worn together to make up a complete ‘suit’. Here too, vibrant colours are given a leading role.


Yarns and fabrics with a background story

Sustainability is firmly interwoven into the collection. Nathalie enjoys being tempted to use yarns and fabrics that are remarkable on account of their origin. This season she is collaborating with an Italian supplier of velvet who has set up a water purification system of his own to greatly reduce the toxic impact of dying fabrics. The colours themselves make no concession to power. On the contrary: the orange, yellow, cobalt blue and raspberry red of this Italian velluto are the most vivid of the entire collection.  

They combine perfectly with the colours of the knitwear of another Italian manufacturer with whom Nathalie has collaborated for many years. The knitwear specialist has a license from the International Alpaca Association: a hallmark for the highest possible quality of alpaca wool. 

The Antwerp-based designer has been an advocate of Belgian production ever since the beginning of 2011. Despite the label’s growth, more than half of its products are still being produced in our own country. Nathalie Vleeschouwer also has direct contact with all the non-Belgian studios to enable the entire chain – from design to a finished item of clothing – to be kept as short as possible.