Spring-Summer '21: birthdays & mile stones

Infectious optimism

A fresh colour palette, styles that lend themselves to many occasions and fabrics that feel so good they make you happy every time you put them on. The spring/summer 2021 collection exudes optimism, a sentiment that photographer Lynn Laureys was also able to capture in the collection’s campaign images. The southern feel brings back hopeful dreams of summer holidays in southern climes, something we can all relate to after the past year.

Mother-daughter duo designed all the prints

Nathalie has been working with her daughter for some years now, but some exceptional circumstances enabled the mother-daughter duo to design every single print themselves, for the very first time since the collection's launch. Nathalie came up with the ideas and Felix developed them into actual prints. This is a real milestone that symbolically coincides with the collection's 10th anniversary, setting the tone for the future.

We'll tell you more about the print design in our upcoming blog!

Another step towards sustainable fashion

In her choice of fabrics, Nathalie tries to integrate more sustainable fabrics in her collection with each season. Besides the ecological aspect of the fabrics, comfort is also very important. The fabrics need to feel good against the skin, be durable so that you can enjoy them for a long time and be easy to care for. She designs for women with busy lives who don't have time to go to the dry cleaner’s every week.

EcoVero-branded viscose is now a mainstay of the collection. This is an accredited quality label for viscose from renewable sources that is manufactured in an environmentally sustainable manner.

Tencel has now found its way into the summer collection as well. Tencel is the brand name for lyocell fibre, which comes from eucalyptus trees. The closed-loop production process is less polluting compared with other natural materials, such as cotton, and requires far less water. Moreover, Tencel is also very strong , soft and skin-friendly. That was all it took to convince Nathalie Vleeschouwer! The collection features fine, floaty Tencel fabrics as well as durable Tencel denim.

Nathalie continues to be committed to local production. Although the collection has since expanded and sales are much higher than they were when the women's collection was first launched 10 years ago, we still manage to keep about 50% of production in Belgium. For the remainder of her production, we work with reliable, mainly European partners with whom we build long-term relationships based on sustainable cooperation and mutual trust.

Have fun exploring the new collection!

The collection is available from 20/01/'21 in our own brand stores, multi brand stores worldwide and of course on the webshop!